Media component
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Engaging
Presenting a single piece of media in this way gives engaging content space and brings it to the fore.
Relevant
Whether an image or video content, this component showcases media within the body of page content. Media content used should be in keeping with the tone of the content surrounding it.
Interaction
If displaying video content it is important that it is obvious how a user might interact with it, i.e. by utilising a 'play' button and potentially including a poster clip - indicating that is video content.
Context
Description captions and/or alt text is also an important aspect of this component; providing context and makes media more accessible.
